If someone Googled you today, would you be happy with what they found?
In our workshop you’ll learn how to communicate your value with clarity, confidence, and impact - and amplify your social media engagement.
You’ll walk away with your brand position locked in, tools to deliver huge value to your audience, content pillars, and a repeatable AI-driven content system.
If you’re serious about visibility and growth, book an intro chat - the first step towards transforming your brand.
What’s in it for you?
☑️ Your personal brand positioning statement nailed
☑️ Tools to deliver huge value to your audience
☑️ Content pillars to help you find your voice
☑️ AI prompt templates to build your content engine
☑️ A one-on-one coaching session to support implementation
Why your story matters
Building a strong personal brand isn’t self-indulgent, it’s strategic.
Brand drives trust, value, and business growth.
To grow, you must communicate who you are, why you matter, and what makes you different — clearly and consistently.
This is what the Personal Brand Lab helps you master.
You’ll walk away with…
Who it’s for…
Our workshop is for professionals, founders, leaders, and business owners who are strong at what they do, but unclear, inconsistent, or invisible in how they communicate it.
If you want your personal brand to build trust, increase value, and accelerate business growth, this workshop will transform the way you show up.
And it will help you exponentially amplify social media engagement. What’s that worth to your business?
How it works
A structured, hands-on experience designed to give you clarity, confidence, and content — all in one day.
Build your personal brand positioning used our “five lenses of personal brand” to shape your message.
Find your voice using our “help” framework to build your content pillars.
Learn how to be valuable to your audience using the value ladder and the emotional drivers to create and test your content.
Build your content engine using our powerful custom AI templates to create a consistent stream of valuable content.
Drive your progress with a 30-minute coaching call a week or two after the workshop to help keep you on track.
We’ll invite you to take part in a one-hour video recording session to really super-charge your content engine (optional – and for an additional fee).
Finish with clarity, confidence, and content you can use immediately.
Plus coffee, snacks, and drinks are included!
Join the workshop
Spots are limited! Book a call to see if our workshop is the right fit for you, and how we can support your next stage of growth.
Tom Andronas
Journalist, Strategic Communicator, Storyteller
Tom helps leaders and brands craft stories that cut through the noise by combining brand strategy, storytelling frameworks, and content production.
His work is rooted in clarity, trust, and delivering value — the core principles at the heart of this workshop.
Backed by almost a decade of client success stories
The Personal Brand Lab is backed by The Content Engine, a strategic communications and content production agency that specialises in strategic storytelling for impact.
FAQs
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Please bring your laptop and have your subscriptions logged-in and ready to go (eg. ChatGPT / Claude).
The dress code is business casual.
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Our workshop is designed to arm you with the tools you need to confidently communicate your personal brand, so it’s ideal for people who might otherwise find this environment intimidating. The workshop is a safe space, where feedback is given in a constructive, professional, and friendly way aimed at helping you grow. We’ve coached on-camera and on-air talent of all types for more than 15 years - it’s our job to make you look and feel good!
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The workshop is designed to step you through our process for communicating your personal brand. We provide tips, advice, and feedback throughout the process.
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Our workshop focuses on building your personal brand. However, if you’re the founder or owner of a small-to-medium sized business, your business brand IS your personal brand, because the majority of your clients likely do business with YOU rather than your business brand.
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We provide snacks and coffee throughout the session to keep your brain switched on and firing!